This award will go to the campaign that launched a new travel product or brand into the market. We’re looking for an original concept, clear evidence of who the brand or product is aimed at and vision of how to reach those people using digital channels as well as clear evidence of the impact of the campaign.

This award will be given to a digital marketing agency and/or travel organisation which has excelled in hitting KPIs on search platforms whether through organic or paid activity, or a combination of both. We’re looking for innovative approaches to SEO and a clear understanding of return on investment, what success on search looks like and how to optimise cross-channel brand visibility. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will be given to a digital marketing agency and/or travel organisation which has excelled using social media channels to build brand affinity, hone their marketing messages to key target groups and drive loyalty and advocacy. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will be given to the agency or brand behind the multi-channel digital marketing campaign that is considered to have had the biggest impact. We’re looking for an integrated campaign that combines more than one or all of the following channels: online display, search engine marketing, influencer marketing, social, mobile, text, retargeting, content and voice. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will be given to a meta search website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

This award will be given to the supplier or aggregator in any travel sub-sector (aviation, tour operator, tickets and attractions, cruise, accommodation, holiday add-ons) that has done most through technology to enhance its B2B technology, connectivity and access to product for third parties during the entry period. This might be introducing improved design features, new channels or partnerships, customer service functionality, or the introduction of innovative tools, API connectivity, white-label interfaces, and other applications and functionality.

This award will be given to the travel agent website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic and brand recognition, new channels or partnerships, or the introduction of innovative tools and functionality.

We’re looking for travel’s stand-out third-party marketing platform regardless of what specific discipline it operates in. Flash sales, database and email marketing, call generation, social networks, closed user group sale sites are all heavily used by travel firms seeking high quality leads, along with the dominant search engines and price comparison sites. So which is the most effective and offers the best value for money?

This award will be given to a technology provider and/or travel organisation considered to have developed the most innovative software or hardware product for the travel sector. The winning innovation is likely to be new and therefore will be relatively untested in the market, but has gone through proof of concept and is being used in a live, test or pilot environment.

This award will be given to an individual technology product which is considered to have made the biggest impact in the market. This winning product in this category is likely to be already established in the sector but has seen particular growth or impact during the entry period. It could be a traditional software solution, selling/tour operator platform, Software as a Service (SaaS) or plug-in feature or application.

This award will be given to the travel technology provider which is considered to have progressed most in its field in the entry period. This might be a huge legacy multinational which has modernised its offering or small niche supplier which have seen success introducing a new or innovative concept. This category is open to companies of all sizes whether providers of traditional software products, selling/tour operator platforms or Software as a Service (SaaS) or plug-in features and applications.

This award will be given to the technology company or in-house technology team judged to have used modern technologies to make the most intelligent and successful use of data in its business to tailor its clients’ messages to their target market. Judges will be looking for innovative techniques in both the collation and analysis of data and for success in exploiting the insights it offers, while keeping with new data protection regulations. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will go to the operator or third party specialist retailer that best demonstrates its expertise and success in the tours and attractions sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This award will go to the operator, specialist agent or review and information site that best demonstrates its expertise and success in the cruise sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This award will go to the tour operator or travel agent website that best demonstrates its expertise and success in multi-component holiday retailing whether traditional packages or more flexible dynamic packaging. We’re looking for innovation and ingenuity in how consumers are inspired to search and book their perfect trip.

This award will go to the airline or third party specialist that best demonstrates its expertise and success focusing on selling or providing information about flights. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This award will go to the hotel operator, third party specialist, holiday rental or review site that best demonstrates its expertise and success in the hospitality sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This award will go to the taxi, car hire or transfer operator, aggregator or booking app that best demonstrates its expertise and success in the ground transport sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

This award will be given to the technology company or in-house technology team judged to have used modern technologies to make the most intelligent and successful use of data in its business to tailor its clients’ messages to their target market. Judges will be looking for innovative techniques in both the collation and analysis of data and for success in exploiting the insights it offers, while keeping with new data protection regulations. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will be given to a technology provider or in-house technology team within an organisation which has developed and launched a leading mobile service during the entry period. We’ll be looking for entries that show innovation in this fast-developing and increasingly crucial channel and that demonstrate successful execution of a pre-defined, strategic approach to mobile.

This award will be given to the technology provider or in-house technology team responsible for the best example of design and functionality developed to address customer requirements and enhance their digital experience. Judges will be looking for a combination of outstanding aesthetics simple usability. Particular notice will be taken of advances and innovations made within the last 12 months.

This award seeks to honour travel firms which put good quality content at the heart of their strategy to inspire customers throughout their dreaming, booking and experiencing journey. We’re looking for original and creative use of written, visual and audio content whether professionally produced or user-generated or both. Particular notice will be taken of advances and innovations made within the last 12 months.

This award is open for senior executives/CEOs to nominate an individual within their company who is new to the industry or a recent entrant and has made a significant impact.

This award is for the 'ones to watch' category and should be for an individual who has not already been celebrated.

Candidates will be invited to meet the judges face-to-face for an interview to determine the overall winner of the category.

This award will go to the travel start-up which has begun operations within the last two to three years and which is judged to have the best chance of establishing itself in the travel industry.